Apparently Scion will be put out of its misery 

"El Relámpago(LZone) - Humanity First!" (lightningzone) 02/03/2016 at 07:14 • Filed to: None

0

15

!!! UNKNOWN CONTENT TYPE !!!

Do it Toyota! Do it!

Supreme Chancellor and Glorious Leader SaveTheIntegras > El Relámpago(LZone) - Humanity First! 02/03/2016 at 07:17

1

They just released the IA or whatever its called though. Granted I think Scion failed its original purpose...

Tekamul > El Relámpago(LZone) - Humanity First! 02/03/2016 at 07:20

1

I think it’s more of a.....

beardsbynelly - Rikerbeard > Supreme Chancellor and Glorious Leader SaveTheIntegras 02/03/2016 at 07:24

2

you mean Scion released a rebadged Mazda 2

Supreme Chancellor and Glorious Leader SaveTheIntegras > beardsbynelly - Rikerbeard 02/03/2016 at 07:33

0

Thr mazda 2 sedan we don’t get stateside and that buyers probably don’t know

El Relámpago(LZone) - Humanity First! > Supreme Chancellor and Glorious Leader SaveTheIntegras 02/03/2016 at 07:36

1

That’s already sold as a Yaris sedan in Canada. And the iM is already sold as the Auris/Corolla hatchback in the rest of the world. Scion models will just be rolled back into Toyota.

Rico > El Relámpago(LZone) - Humanity First! 02/03/2016 at 07:38

2

Kill it with fire. Kill it with extreme prejudice. Bite his freakin head off you can do it!

Jewish Stig > El Relámpago(LZone) - Humanity First! 02/03/2016 at 07:39

0

what was Scion’s original purpose ?

El Relámpago(LZone) - Humanity First! > Jewish Stig 02/03/2016 at 07:45

0

To attract young, new buyers, to the Toyota family. Didn’t work.

whoarder is tellurium > El Relámpago(LZone) - Humanity First! 02/03/2016 at 08:12

0

I wonder what they’ll do with the FR-S ? I assume Toyota might re-introduce as the GT86? Just let Subaru keep it?

Aaron M - MasoFiST > El Relámpago(LZone) - Humanity First! 02/03/2016 at 08:27

0

I hope this means that Toyota does re-evaluate their lower end marketing strategy. They’ve got the midrange nailed pretty well (Camry) and their high-margin products as well (Lexus, Land Cruiser, 4Runner), but they have no intro platform. The Corolla and the Yaris both need work (even after the iM gets rebadged as a Matrix or Corolla wagon and the iA a Yaris sedan), and the FR-S/GT86 is an intro to nowhere. I mean, once you have the coin to step up from an FR-S, what do you do? Buy a BMW or a Mustang? At least Subaru has a 30-40k sporty product to step into.

Tekamul > whoarder is tellurium 02/03/2016 at 08:31

1

They can’t just let Subaru keep it, Subaru can’t afford it on their own. They need the extra volume that comes with a wider dealer network.

BKosher84 > El Relámpago(LZone) - Humanity First! 02/03/2016 at 09:41

0

Yeah, the average age of a Scion owner is 49.. I think it failed pretty miserably. lol.

El Relámpago(LZone) - Humanity First! > whoarder is tellurium 02/03/2016 at 14:21

0

Like I said, most Scion vehicles will become Toyotas.

El Relámpago(LZone) - Humanity First! > Aaron M - MasoFiST 02/03/2016 at 14:23

0

There will be the car that’s being developed together with BMW.

And there’s the Lexus RC. Hopefully the next generation RC will be based on the IS, rather being another combination of IS and GS parts.

Aaron M - MasoFiST > El Relámpago(LZone) - Humanity First! 02/03/2016 at 14:29

0

If Toyota’s re-evaluating their strategy now, it’ll show up in their products in about 3 years, so the BMW joint venture is a valid point to make. BMW also has an iffy low-end strategy...though I acknowledge the main way to spell a counterargument to that is MINI.

The Lexus RC being the porkiest luxury coupe at the barbecue does not, regardless of what else it does well, make a clear sales linkage from the FR-S/GT86.